Environmental and non-environmental establishment of projects
More than a hundred years ago, when Harvard University developed the first academic curriculum to study business administration, all management sciences have focused on managing existing projects, developing them, and solving their problems. In the most efficient recruitment methods, even strategic management was looking at the future of the current project.
Today, with the evolution of the form of business organizations, there are emerging Startups, which are involved in offering products or services or entering new markets. A big gap emerged, however, that the science of business administration was not ready to provide tools to help establish these companies, although it has more than a century of experience in developing and growing existing companies themselves.
The Business Model Canvas tool was one of the revolutionary tools that met the need for entrepreneurs to plan their projects.
Thus, the business model is more feasible for innovative projects that
offer new ideas for the market like "APPs",
For traditional projects such as different shops, the feasibility study is
enough.
But with the development of technology and the emergence of new management theories such as the theory of 3win situation (by Dr. Hisham Saad sherbeny) had to be reconsidered even in the companies that already exist.
Where companies depend in their entirety on the mutual relationship between the client and the owner of the enterprise (win win situation) and institutions overlooked the third reciprocal relationship between the client and the organization and the surrounding environment (3 win situation).
This means that the business model of existing companies and future projects should be reviewed in accordance with the new management theory (3 win situation).
Based on this theory, it was necessary to develop the business model canvas to Green business model canvas, where it depends in its composition on nine basic axes as in the traditional business model but with the addition of the environmental dimension as we will see in the next articles
But with the development of technology and the emergence of new management theories such as the theory of 3win situation (by Dr. Hisham Saad sherbeny) had to be reconsidered even in the companies that already exist.
Where companies depend in their entirety on the mutual relationship between the client and the owner of the enterprise (win win situation) and institutions overlooked the third reciprocal relationship between the client and the organization and the surrounding environment (3 win situation).
This means that the business model of existing companies and future projects should be reviewed in accordance with the new management theory (3 win situation).
Based on this theory, it was necessary to develop the business model canvas to Green business model canvas, where it depends in its composition on nine basic axes as in the traditional business model but with the addition of the environmental dimension as we will see in the next articles
No comments:
Post a Comment